Lake Ashlee

JEEP

 jeep: the wild series

The Wild Series is a brand extension of Jeep in support of the National Park Service. We created three new Jeep Wrangler concept cars in correlation with specific habitats found in some of our most endangered national parks: Joshua Tree, Sequoia National Park, and Hawai’i Volcanoes National Park. Each vehicle is outfitted with gear for the terrain, and comes with a guide that includes popular destinations within each park, a park map, and a 10 year parking pass.

Deliverables: Concept, Branding, Naming, Illustration, Layout Design, Web + Mobile Design, Maps, Motion Graphics

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Glove compartment guides

Wrangler interior topo stitching details

 
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*Disclaimer: This is a student project and in no way associated with the Jeep brand.