Lake Ashlee

RED

RED: the case for periods

In response to the D&AD brief entitled The Case For Her (which we lovingly changed to reflect our mission), we’ve created a new product that helps to destigmatize periods and promotes safer access to menstrual care, while also removing the unnecessary gender binaries surrounding this issue. RED creates underwear for people who period. This is not feminine hygiene. This is hygiene. This is not a woman’s problem. This is a systemic, world-wide problem, and we’re here to do our part in solving it.

Deliverables: Concept, Branding, Naming, Illustration, Presentation Design
Created alongside: Claire Brucker, Graphic Designer

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